The first step to create profit from social media advertising is having the right platform. Social media is often labeled as the most affordable form of online marketing. We've combined today's most popular social media and website tools into 1 easy-to-use platform.
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Your website and social media content needs to be optimized for mobile devices and cell phones if you want to increase your social media exposure. We make it easy and we make everything mobile phone friendly.
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Implementing a social media marketing strategy for your business is another key to driving good engagement and conversions. With billions of users spending the likes of 8 hours per day across different social platforms, if you’re not on social media, you’re essentially losing the game.
Social media has become one of the biggest traffic drivers that taps into a user base through brand awareness strategy and a wide content reach. Like everything else in the digital world, building up a good, converting reputation on social media takes effort and time. Cloud LGS offers top social media marketing and optimization services in Arizona and across the country.
According to search expert Neil Patel, “Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.” Like SEO, optimizing your social media is all based on user interaction. It’s based on building a solid brand that relates to your consumers and giving them content that is high-quality and that you know will interest them.
It’s important to note that every social media platform is different and that posting the same exact thing with the same exact message isn’t going to get you very far. People visit Facebook for one reason, Instagram for the next, and Twitter for another. The content needs to be engaging and make sense for the particular platform that you’re posting to. Thinking about the content and also the context is an important aspect of social media marketing.
There are different types of posts that you can utilize, including paid advertising post tactics. From posting photos to videos to posting a story, a LIVE video, or even a poll, you are able to pay to boost your content. This simply means that you pick a demographic and your content will be placed in front of that group as a sponsored post. You can do this across as major platforms these days. The downside is that putting together an effective paid social strategy is not only confusing but doing it wrong can cost you a lot of money and a lot of conversions.
Social media is a game changer when it comes to promoting your business. Consumers want to make more educated purchases and feel the need to fully connect with a brand before they offer their payment details. It’s the millennial mindset that’s here to stay.
The Cloud LGS platform provides social media driven features that cultivate strong customer relationships, hands down. The team offers everything you need to have an effective social media presence. We understand the complexities of the online environment and have the structure needed to drive more traffic back to your business. We analyze and put together a strategy that’s best suited to your needs.
The main benefit and ultimate goal of social media marketing is to drive traffic to your business. Like search engine optimization tactics, social media optimization focuses on reaching the right people at the right time in hopes that they will find your content appealing enough to visit and convert.
Wondering what the additional benefits are? Check out the below:
If you have a solid brand strategy that speaks well to the end user, social media can take you very far for a lower cost than what you would be spending on other forms of digital advertising. Focusing on the image that you’re projecting and putting together a plan of action based on data will drive many likes, clicks, visits, mentions, and more.
We’ve said it before and we’ll say it again! Brand loyalty is key to attracting consumers these days. People need to be willing to pick your brand over your competitors. It’s your job to give them a good reason to do so! Purchasers want to know and trust the companies that they’re buying from. If you can create a community centered around your product or business and get them to stick around, you’ve won. They will share about you on their own social channels and also share with their friends.
The demographics of the various social channels provide different ways to tap into unique, potential customers. Depending on the platform, you can specifically tailor your content to speak to a new end-user.
If you’re planning a good social media strategy, you are going to likely have tons of new content every single month. Because consumers demand fresh content, you will be forced to keep providing it. This is where a social media marketing services company can help!
If you’re not on the social media platforms, you’re losing the business game. A lot of consumers will specifically look up to see if you have a certain social channel to connect before making a purchase. If you’re active on social media and have new content and a good following, your business is considered relevant. It’s also a great way for other businesses to connect and tag you...think good press!
The ultimate benefit that every business owner is looking for. It’s important to add relevant links to your social channels and all of your posts! You want to constantly be updating these and offering new content for your user base to visit. Promoting new content and utilizing incentives is key to driving good traffic to your site.
The voice of your brand is in your control when it comes to running your social media channels. What tone of voice will you use? How will you engage with your audience when responding to comments or posting something new? People like to feel like they’re not talking to a robot behind the scenes!
People go to social media to talk about what they love and, unfortunately, don’t love about your business. If you’re there to respond to any and all comments, you can fix any negative situations that may arise and turn it into a positive one. If you’re not on social media, you’ll never see it and won’t be able to do anything about it. This is also important when it comes to crisis PR situations.
Social media is making user-generated content more popular than ever. If you can get your audience to begin curating images for you, that’s gold. You can repost those images and tag them – they did that for you!
There is so much information to be collected on social media through various reporting tools. Make educated decisions on what’s working, what’s not, and what people want to see from you in the future. Listening to your audience is key.
You can utilize social media channels for reaching out to other companies that you want to backlink your content. The important part is to make sure you are mentioning people in your posts and not just spamming their DM inbox. Focus on genuine outreach that isn’t demanding. You can also get your social profiles to rank on Google when users search your business name.
There are so many more benefits of social media marketing that the list is too long to continue here – you probably get the point! There’s a lot more to the process than just simply posting content. Let a social media services company like Cloud LGS guide the way.
Social media can help your business drive traffic to your site while strengthening your relationship with your consumers, the community, and other businesses online. It helps you establish trust and brand loyalty which are two key components of conversion these days. It gives you a voice among all of the noise while keeping you relevant.
Below are the four key components that Cloud LGS focuses on when it comes to your social media marketing strategy:
As consumers are online talking about their wants, needs, and experiences with and without different businesses every single day, our features make it easier to share invaluable information and interact with your customers in a smarter way.
Our platform makes it easier to create high-quality, shareable content. The most effective way to share content is to make it mobile-friendly so it’s an easy click and read from any device.
We provide the tools that you need to quickly engage your audience using CTA text, impact images, and video content. We focus on high-quality content with viral marketing campaigns in mind. Our interactive platform makes it easier to keep customers coming back and continually sharing your content on their own channels.
We build a strategy specific to your business and based on the channels that are going benefit you the most. Our platform seamlessly integrates with Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
Social media can very positively affect your bottom line and produce a great ROI due to the cost being so much lower than other forms of online marketing. It’s important to note that the growth of your channels and the traffic is not an instant thing – like other traffic driving tactics, it takes time to build a solid audience and the trust that it takes to drive sales. It’s also important to note that social media is also not intended to directly convert – it’s to drive brand awareness and traffic. While those two things do drive conversions over time, the sale is the job of the last piece of the funnel that you have in place.
A lot of business owners expect the results overnight and that simply isn’t the case when it comes to these tactics. Unless you have a piece of content that goes viral, you are going to see steady results on the incline. The long-term growth is worth it and the loyalty that you build with your brand is crucial to the vitality of your business.
The key is to work with a team that understands social media marketing and can help you build a brand and content strategy that will stick. If you don’t have that aspect down, you aren’t going to see the results that you’re hoping for. Cloud LGS is a team of expert search and social media marketers ready to help you with your social channel growth.
Different businesses require different tactics and methods when it comes to social media. The importance of tapping into these tactics is key to the success of your marketing. While the end goal is increased traffic driven to the site, there are different ways to get there.
Cloud LGS knows the difference between Enterprise and Local Social Media in that our customizable platform makes it easy to create the right social media campaigns for both Enterprise level and local small businesses. Enterprise social media marketing means the type of campaign that needs to be implemented and maintained by companies that are considered to be enterprise-level. These types of companies tend to have over 1,000 landing pages that are organized in a thoughtful URL hierarchy with multiple hosting servers, consistent content creation, marketing strategy, good reputation management, and a dynamic online community.
Cloud LGS lets you easily customize social media campaigns to complement any size business.
If you’re interested in establishing or increasing your social media efforts, contact our expert team at Cloud LGS today.